“Creating a best selling online course requires time and efforts and not necessarily money”
You know how it’s because according to marketer research, the online education industry will grow from $107 billion in 2015 to $370 billion in 2026.
In this step-by-step guide, I’ll tell you not only steps but also one top-secret which will help you make your own online course and launch it without any prior marketing experience, without big ad budgets, and without heavy technical setup in just 14 days! Let’s get started
Step-1 Research and choose
“Creating an online course is not about making a course out of anything you are passionate about but, it’s about how passionately people are willing to learn that thing and buy it from you.”
Think of the problems that people are trying to solve. Are people already spending money to solve that problem in the form of apps, books, courses, masterclass, training etc?
If Yes! then what’s the problem?
Think about it!
“Identify the problem and then create the solution”
Here are some techniques which help you identify the various problems and make your work easier-
Ask them about what’s the biggest challenge they are facing? What will they do if they can get the solution to it? What skill are they willing to learn the most?
Forums like quora
Hunt for the questions that grabbed most of the people’s attention. See what skills or topics are more popular amongst your target audience.
Make sure your research is extensive because your course subject will decide your audience and ultimately your profitability.
Once you are done with the research and have come up with an ideal topic, the next step is to validate it.
Here’s one way to help you get started easily even if you are starting from scratch.
Mentogram is here with an exciting 14-days course challenge to help course creators or anyone gets started.
This is India’s most prominent 14-day course launch challenge to help people like you earn TONS of income through your course only.
Yes, it’s possible.
Click here to know more: https://bit.ly/organic-challenge
This challenge will guide you right from the very beginning to help you discover, build and scale your course.
If you are a beginner, someone already with a course, or an already grown course creator, it will help you scale your course to the peak you dreamt of.
Watch the fun video for the challenge at: https://youtu.be/faw3wbXeXxI
Step-2 Conduct the smoke test
Now you have your “Grand course idea” it’s time to validate it.
But the course idea must definitely be a success and a smoke test is just the right way to understand the loopholes in your course design while helping you test the demand. A smoke test is when you start selling your course even before it is completed. It’s just like identifying who’s interested in your course subject.
Start by creating a landing page and driving traffic. See who actually wish to click on the
“Buy now” button.
What might help in this process are Facebook groups, email lists, forums like Quora, Reddit, etc, and of course social media.
Set a target click-through rate and if you pass the smoke test then you have a grand course idea that’s all set to be implemented.
The 14- days course launch challenge has a very important role to play in it. This challenge is designed to help you plan and validate your idea right from scratch from creating till launching with the ultimate hand-held support you will ever get.
Click here to know more- https://bit.ly/organic-challenge
And, now, let us move on to the next step.
But, before that don’t miss out on this fun video about the challenge- https://youtu.be/faw3wbXeXxI
Step-3 Create a course outline
Before creating a course outline, research and study the subject of your course in depth. Because you can’t create what’s already available on the web for free…
Once you are done with your research, come up with a rough sketch of your course outline. You might be having a blurry idea of what sub-topics you will include in your online course. Structure the course contents in a logical flow.
For example, if you create a course on how to increase your reach on social media then you may structure your course content in the following manner.
Note: Don’t take too deep of a dive. It’s just an outline.
Breaking down the course into modules and submodules will help the learner grab the skills from scratch and slowly become an expert.
Step-4 Create The Grand Course
Tada!! Finally, you are all set to create the grand online course. Now, decide which platform sounds best to you which will help you create your online course. A website of your own or an already established platform.
Well, both platforms come with their ups and downs. But, what about a one-stop solution for all your coaching needs?
Right from providing you with highly professional templates to create your course along with professional expertise and help you in effective marketing, Mentogram makes it possible to convert your knowledge into profits.
We ensure that you craft your content exactly the way you want.
Well, here is where the 14- day course launch challenge helps you get started in the easiest way.
If you take part in this challenge, the top experts will guide you through the entire journey from start till the end on how to develop your highly converting course.
Just, remember, register for the challenge and get ready to witness the income just entirely from your course.
Make sure you adopt an active learning process by including quizzes, assignments, etc. which helps the learner apply the content you are teaching. With Mentogram, you have the power to gamify your courses for maximum engagement.
Step-5 Create a learner’s community.
Wooh!! Welcome here as now you have to create your online learner’s community. Oh, it’s again when technology will help you out. It repeats the process. Switch to the Facebook groups, blast email lists you have, use forums and lastly never forget the power of social media.
To stress tests, you can also give the course to first-time students for free. You need to create an engaging learner’s community that lasts for long with an amazing course creator like you.
Conducting a Q&A session with your students will help you figure out the various pain points and get them addressed in your course before you decide to launch.
Well, the 14-days course launch challenge comes with all the benefits. It starts right from networking, making new connections, building a learner’s community and witnessing empowerment each day.
A chance not to be missed- https://bit.ly/organic-challenge
Step-6 Get! Set! Launch!
Yipeeee!! Finally, the time has come to launch the well-designed online course being created by an expert like you.
And, what’s more, you want to sell it a lot on the internet, isn’t it? So now it’s time to craft your success story at the time of the launch.
A quick recipe that will help you craft your success story for your online course launch is as follows:
Create useful and meaningful content
Along with your course content, you may also start a blog of your own to provide useful content to build authority. Try your hand at marketing videos. As mentioned, regularly participate in Facebook groups, forums like Quora, Reddit, etc.
Boost your social media presence
The power of social media can’t be ignored anymore. So start engaging with your target audience.
Curate an email list
Curating an effective email list is the most important ingredient of your success recipe. Creating email lists from social media, forums, partnerships with other entrepreneurs are some of the helpful ways to grow your email list.
A quick recipe that will help you craft your success story for your online course launch is as follows: create meaningful content, boost your social media presence, curate an email list.
Quick Success Recipe:
The 14 days course launch challenge will get you covered and it is the quickest recipe that will help you craft your success story for your online course launch.
Apply, network, learn, implement and empower.Register at- https://start.mentogram.com/sp/landing-page/
And, when you are done.
GET! SET!! LAUNCH!!
Creating and selling an online course is definitely tedious but it’s not an impossible task. And, once you are done with it, you know it will be worth it.Happy Creating!